Dropshipping/E-Commerce Facebook Ads

1. Get everything ready

  • Installation of pixels has been completed, and the page has been developed from the ground up.
  • a collection of columns
  • The Ads Manager is divided into many folders, which are as follows: Campaigns > Ad Sets > Ads > Ad Sets
  • Each campaign focuses on a specific objective.

2. Research on the target audience (countries, age, broad interests)

  • Understanding your clients' preferences, as well as flex targeting, can help you succeed.
  • Make use of the information you currently have about your target audience (competitors or demographics), and then narrow down the list of interests to target (highest affinity groups with a 1 million+ audience size).
  • If you already have information about your page, you should look into affinity groups.

3. PPE + split testing of creatives + social proofing

  • To acquire social proof and statistics, target your buyer demographic (broad) globally
  • To figure out which creative is the best, look at the cost per interaction and the cost per add to cart.
  • Once you have 100K+ views, create a 95 percent VV bespoke audience to test LAAs.
  • LAAs discovers persons who are the most similar to a target audience you've created.
  • In this scenario, we're showing Facebook a group of people that viewed 95% of our ad, and their algorithm selects people who are most like that group.

4. Eliminating failing ad sets and assessing key metrics

  • Determine your breakeven point. [product sale price / (product sale price – product cost)] ROAS [product sale price / (product sale price – product cost)]
  • Examine the latest five days of data (including today) and eliminate any ad sets that are below your breakeven point. ROAS
  • Even if all of your cold traffic efforts are simply breaking even, retargeting can help you turn a profit.

5. Increasing the size of lucrative ad sets

  • Duplicate with MB from $5 to $20, $20 to $50, $50 to $200, and eventually $200 to $500.
  • Manual bidding is not required unless the daily budget for the ad set is $500 or more.
  • Limit your bids to 2-3 times your goal CPP. Must monitor MB ad sets to change bid caps if not spending enough (increase bid cap) or spending too quickly (decrease bid cap) (lower bid cap)
  • More time is required to optimize
  • It's difficult to master.
  • Launching a retargeting campaign is number seven.
  • With many creative per ad package, retargeting works best. I normally have three or more creative each ad set so that folks aren't bombarded with the same ad over and over again.
  • Delivery limitations are removed by using automatic placements. When you have material for every form of placement, such as video, photo, and carousel, it works best.

6. Defending against ad saturation

  • Consistently create new video content on your website.
  • Create a new advertisement at least once a month.
  • When it comes to avoiding commercial overload, sometimes all it takes is switching the opening three seconds of the video.
  • Due to consumer fatigue from watching the same advertisement over and over again (and many others using the same material), if consumers know the first second of a video, they will typically scroll past it. (Be sure to watermark your advertising properly!)

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