You understand that the aim is not to make a basic commercial video, but rather to develop a true viral video that will generate far more engagement with the viewer. In order to be successful in
dropshipping advertising, it's critical to be aware of several best practices. Although this is not an entire list, it is common to discover these qualities in the videos that have had the top performances in the past.
How long do you think it will take?
First and foremost, avoid making videos that are either too long or too short; a minimum of 20 seconds and a maximum of 1 minute are ideal starting points. Although there are always exceptions, making sure that you always edit a film inside that range is an excellent starting point from which you can build your project around.
What form do you want?
The usage of short videos has shown to be quite beneficial. You may create 4 to 10 clips that are 4 to 6 seconds long each. It is critical that the video is dynamically in order to catch the most amount of attention from those who will be watching it. Each of these videos must also be accompanied by captions that are easy to read and catch the viewer's attention.
You soon get the principle: use short, detailed, and engaging phrases to draw the reader in. For assistance, create a list of all the advantages of
your product and then incorporate them into the captions. In the same vein, if you're not sure what to score, have a look at what your competitors are doing.
The first three seconds are critical
Within the first three seconds, the most crucial thing to do captures the user's attention. As a result, whether or not someone decides to view the sequel is determined by your initial clip. There are a few of significant aspects to note about this one.
You need a sentence that grabs the reader's interest and makes them want to keep reading to find out what occurs next. It's also critical to demonstrate the product in operation from the beginning, and if feasible, to demonstrate the problem that it addresses. In the event that you do not have a product that addresses an issue, demonstrate the solution in action rather than spending time discussing the product. Also, in order to evaluate afterwards, which video performs the best, I recommend that you make three or four first clips in order to identify which line has the best hook and converts the most. It is not necessary to modify the entire video for testing purposes; the initial segment will suffice.
Music with a lot of movement
Music is not the most crucial aspect because some viewers prefer to watch videos without sound; yet, it is quite simple to obtain effective, free, and copyright-free music for your films on the internet or on YouTube. Using video editing tools or services increases the likelihood that copyright-free music will already be present in the final product. However, if you want to hear more, check out the YouTube audio library, which offers music for download.
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