Want to make e-Commerce Facebook video advertisements that outperform the competition? You've arrived at the right place! These tried-and-true expert tips will help you build winning Facebook ads that will give you the ROI you need to run a profitable online store.
1. Prioritize Vibe over Specifications
The first Facebook video hack is to choose a video sound as the most significant specification and medium to remember. Such specifications, such as 1:1 ratio and length (which should be between 15′′ and 45′′), are critical, but they aren't as important as the “vibe” of your video or the feel of the site where you're running your video ads.
2. Adhere to the Two-Second Rule at all times
This Facebook video hack is easy, but it has the potential to make or ruin your video interaction on Facebook. Let the video's first two seconds count. If the first two seconds of your Facebook video ad aren't captivating, your new customer will click away. We strongly advise you to use USP (unique selling point/proposition).
If you're unfamiliar with the word, USP refers to a marketing campaign in which you provide consumers exclusive propositions in order to get them to switch brands. It's crucial to remember that USPs isn't about coupons, deals, or free shipping; rather, they're about how the goods are placed.
3. Pay attention to the audience
When creating a
Facebook video ad, you want to reach those that don't have sound, keep it moving, and make sure your message is front and center. Your video can always be heard even though there is no music. You will easily draw anyone by including subtitles for those who don't have access to sound and providing sound for those who are actively engaged.
Before investing in fancy video production, it is important to put in a lot of time and effort in screening out poor test content. Begin with a basic strategy map, and later expand to include slide after slide with all the various items and benefits. The video has to have great storyboarding that is identifiable until you locate a process that suits your creative purposes.
4. Be as clear as possible about your message
Even if the video succeeds in capturing the interest of prospective customers, without a crystal-clear post, you will lose them. Instead, get right to the point (message) and keep it clear in the video. It is where the exclusive selling proposition (USP) and call-to-action (CTA) come in handy.
5. Use Tried-and-True Engagement Hacks to Get Down to Basics
Certain stuff may come off as old or gimmicky. That isn't to say they aren't even useful. The old tricks in the book are good looking humans, missiles, diagrams, retro things, a face screaming in terror and star emojis, and pets – particularly cats – but they work!
6. Consider Mobile
Last but not least, keep in mind that you can always – and we say always – consider phones. This might sound obvious, but when it comes to video features like text overlays, emojis, and logos, it is always forgotten. Be certain that these components aren't too fragile for handheld devices. Otherwise, the post, CTAs, and overall value proposition would be overlooked.
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