10 Reasons Why Video Marketing Is Important When Dropshipping

Your dropshipping website should have a video ad because you're one of the 81 percent of companies that use video as a marketing tool. If you're not already a member of this club, keep reading to learn 10 reasons why you should use video marketing in your dropshipping store in 2021.

1. Video Increases Purchases and Conversions

Let's start with the most critical explanation for incorporating video marketing into your dropshipping store: it might increase revenue.

Here are some incredible figures:

By using a sales video on your landing page, you can increase clicks by 80%. Video improved consumer awareness of a product or service by 97 % of video advertisers, and it also helped them boost revenue by 76 %watching a product video, consumers are 64 percent to 85 percent more likely to make a purchase.

2. Reduce the Number of Assistance Requests

Video marketing, according to 47% of companies, has helped them minimize service requests. Viewers give value watching a product video which is relatable. Your dropshipping store's customer service department will have less work to do.

3. Google is a Big Video Fan

Visitors can spend more time on your platform if you use videos. On a website with photos, the average user spends 88%.  Additionally, if you upload your video to YouTube, you can refine it there.

4. Customers Like to Watch a Sales Advertisement

Customers want to watch a product video rather than read a product summary. Consumers like to watch videos of brands four times more than they prefer to hear about them. As a result, if you have a product video on your product website, a buyer is four times more likely to understand what your product does.

5. Video's Escalating Popularity

Online video sharing continues to rise as the cost of conventional television viewing. Viewers devote an average of six hours and 48 minutes a week viewing different forms of streaming content.

6. Goods Would not appear as Advertised

When shopping online, much of the time all you need is a product description and/or a picture to remind your order. Potential buyers will see goods from all angles, and maybe also in use, in videos, which would inspire them to buy.

7. Maintaining a Competitive Edge

As I said at the outset, video is now used by 81 % of companies for marketing. You'll need to find ways to outsmart them if you want to remain competitive.

8. Videos will help you engage with the most apathetic customers.

A video is an excellent learning opportunity that is still very easy to ingest. Today's life is far too hectic to devote time to reading lengthy product reviews or researching resources in depth. The modern consumer expects to see a product in motion before purchasing it.

9. Watching Posts on Social Media

Video advertisements are the most popular way for users to learn about a new brand/product before buying it on social media. Furthermore, as seen in the infographic above, 73 % of buyers claim that a brand's social media activity has affected their buying decision.

10. Smartphone Users are Drawn to Video

Video and tablet are inextricably linked. 90% of users stream content on their electronic devices. In addition, video use is on the rise.


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