What Type of Video You Should Use for Dropshipping Ads?

 

There are a number of ways you can make free dropshipping video ads. And while each video will be slightly different, there are some general tips you can follow to ensure your dropshipping video ad is effective. Remember, these videos are important. After all, they’re going to help people find your dropship store, which is absolutely essential in growing your business. Here’s how you can create high-quality dropshipping video ads... If a picture is worth 1,000 words, then a video must be worth at least 10,000. The truth of the matter is that most people prefer watching short clips over reading long articles. If you want to increase engagement with your audience—and therefore grow sales—videos can really come in handy.

To figure out what type of video you should make for your advertising purposes, here are three questions you should ask yourself:

(1) How much time and effort am I willing to invest? 

Not only does creating a high-quality video take time, but it takes effort as well. Many businesses shy away from making videos because doing so requires a significant amount of manpower and money. It’s important that you set realistic expectations up front by considering how much time and resources you can devote to video creation before committing to a course of action. For example, if you don’t have an in-house video production team at your disposal (like many larger companies do), then outsourcing may be in order. If that is something that interests you, then be sure to check out our guide on how to find freelance or full-time employees who will help create top quality content without breaking your budget.

(2) What kind of response am I hoping to get from my audience? 

There are certain types of dropshipping video ads that lend themselves to particular responses. This all comes down to purpose. There are several common ways dropship owners market their stores, including social media, email marketing and paid advertising—and each method has its own nuances when it comes to dropshipping video ads. For example, many people prefer shorter clips in order to save time (especially if they’re watching on mobile devices). If you’re looking for a quick way to share your dropshipping store with as many people as possible, then creating micro-videos—those 10 seconds or less in length—is probably your best bet. On the other hand, longer videos may be useful if you’re trying to build a brand and develop an online community around your business; these folks will likely appreciate more depth.

(3) How much money do I have to spend?

 Like we mentioned above, creating top quality videos can be quite expensive; it all depends on how long and high quality your final product is going to be. If you’re looking for a quick way to get your dropshipping store in front of potential customers, then paid advertising may not be a bad option. You can get pretty far with Facebook ads—especially if you take advantage of our five tips for effective dropship Facebook advertising—but they won’t come cheap.

On the other hand, if you have time and labor to spare, then making video ads might actually cost less than outsourcing them or paying for them in an ad network. If you’re up for it, be sure to check out our dropshipping videos guide; that way you can learn everything there is to know about creating your own high-quality dropship videos. And don’t forget—if you run into any problems along the way, don’t hesitate to contact us! Our team of experts at Oberlo will gladly lend a helping hand wherever we can.