Customer Retention: 5 Ways to Convert One-Time Holiday Shoppers into Repeat Purchasers

 

The potential to earn money from your seasonal sales may only last a few days, but the opportunity to earn money from them might last a lifetime. What strategies will you use to keep the momentum going? Keep your distance from the terrible churn. By changing your focus away from client acquisition and toward customer retention, you can turn those first-time seasonal consumers into long-term customers. Though it is true that Christmas shoppers are excellent at obtaining new customers, they are also more prone to churn than customers who have been acquired throughout the year. After all, Christmas shoppers have a very specific objective in mind: they want to acquire the best discounts possible on items for a specific date or occasion. As a result, how can you get customers to return for more once they've gorged themselves on your online store's offerings for the first time? An effective plan for customer retention must be implemented.

What is the definition of client retention?


Customer retention refers to a collection of activities that are designed to help new clients become loyal, repeat customers over the course of a business relationship.

1. Use email marketing to win them over.

Despite the fact that email marketing is the most established of all digital marketing channels, it continues to be the most successful. You could build a year-long pipeline of email marketing to win your customers' loyalty, but let's focus on the essentials.

2. Make an impression on them with your client service.


As a result of COVID-19, it is anticipated that eCommerce sales would grow this year. A great deal of extra planning and outstanding customer service are required for all of this effort. After all, a pleased customer is more likely to make a second purchase.

3. Establish a consumer loyalty program.

Customer loyalty programs are designed to recognize and reward customers for their continued patronage. For example, the frequent flier program of the airline industry is one of the most well-known applications of this strategy. Customers will get more points and rewards more money they spend on their purchases. This allows them to save time throughout the checkout process the next time they make a purchase. Special offers and discounts may also be used to thank and honor your most loyal consumers. If you already have a loyalty program, be sure to promote it on your website as much as possible.

4. Provide a unique discount


Is there anyone who doesn't appreciate a good deal? Give your first-time Christmas shoppers a special, one-time discount coupon to use on their next purchase to get them excited about your store and your products. Then just copy and paste the code into the Welcome email and Thank You letter that was sent to them with their present.

5. Use social media to retarget them 

Customers might be encouraged to return by engaging with them on social media platforms. Set up a social media presence for your company if you don't already have one, and invite your Christmas customers to join in on the fun! Keep the page current throughout the year by posting innovative and eye-catching social updates to highlight specific discounts, promotions, or deals that are being offered during that time period.

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