How to Use Facebook Events and GMB Posts for Local Marketing


Google My Business Event Posts and Facebook Events are two excellent strategies to increase your visibility. Local companies may use Google My Business to post directly to Google Search and Maps.

Contests and Promotions on Display

Promotions and competitions are one of the greatest ways to leverage Google My Business. This may be done using an "Offer" post. Include a compelling piece of media, a clear promotion or offer, and a compelling call to action. The objective of these articles is to persuade someone who has never visited your place to come in, see your landing page, or interact or convert in some other way.

Share your company's announcements and blog posts on social media


You may share updates about your local company with "What's New" postings. This is also a good location to put blog entries that will assist you grow your content marketing approach. Any type of press release or brief blog post will suffice. You may include an external link that will direct people to your website for further information.

Feature Upcoming Events

Events, fundraisers, and increasingly even virtual meetings are recognized as local business initiatives. When preparing an event, you want to get the word out as much as possible. Using business postings to promote your event is straightforward. Create an event for a limited-time sale. Notify every one of the sale's time and location. In a Google SERP feature, anyone looking for things to do in a certain location may discover all forthcoming events in that area.

Facebook Events has a feature called “Events Near Me” where users can search for events in their area based on categories like music, causes, fitness, and more. It now allows you to identify your event as an online event. You may use Facebook to promote your event by posting photos or videos, inviting guests, and limiting who can view or attend. It has increased freedom and options.

Sharing Local Promotions or Other Events


Use Facebook events to promote a sale that is only available for a limited time. You can also use it for traditional (online or in-person) events, but you're not limited to that. Using events to spread the news about special deals, free community workshops, local campaigns, and more is a great way to get the word out.

Create Ads for Your upcoming Events

A great way to advertise your own event, whatever your event, event advertising may help spread the word. The objective of event promotion is to increase RSVPs, ticket sales, and general awareness. It's generally worthwhile and will help you boost attendance. The event may be promoted from your Facebook page or from your Facebook Ads Manager account. Use Facebook's best practices to maximize your event ads. While the activities are free, the ads are not, so be careful.

Collaborate with other local businesses to expand your reach.


Do you want to collaborate with a local brand? Create a co-hosted event to capture both audiences' interest. Collaborations are extremely beneficial to both parties involved, particularly in the case of small enterprises. At the very least, you're looking for the same demographic in terms of location. Select a business partner whose products or services are complementary to yours.

Organize a Fundraising Event

Many businesses use Facebook events to promote fundraisers. The campaign may benefit a charity or advertise your own GoFundMe link to help your company get through a hard patch. Just make sure you reciprocate. There are ways to inspire individuals without requiring them to meet your team in person.

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