6 Additional Ways to Use YouTube to Reach Your Target Audience


1. Include customer testimonials in your presentation.

If you've been in the company for a while and have a lot of loyal customers or clients, utilizing a YouTube video to display some of these individuals or firms delivering true testimonials for your products or services may be a very successful and low-cost promotional and sales tool.

2. Make a strong call to action.


You may use your videos to push viewers to take a certain action after watching them since YouTube allows you to talk directly to your audience. A call to action in a video is a request for viewers to take immediate action, such as visiting your website, "liking" the video, subscribing to your YouTube channel, calling a toll-free phone number, sending an email, sharing the video's URL with their friends, donating, or purchasing anything.

3. Provide thoughtless entertainment while including product promotion

Many individuals use YouTube to pass the time because it is full of amusing, wacky, and bizarre videos. You or your organization may join on board by creating films that provide thoughtless amusement while also incorporating subtle product placements or marketing messaging about your company or its products. Creativity is required for this style of film, since it must be original, interesting, hilarious, and interesting. It's crucial to use a soft-sell strategy once more.

4. Highlights from an event should be promoted or shared.

By default, each form of real-world event in which you or your organization participates is held at a specific place and draws attendees from the local region. However, you may share videos captured during current events with the rest of the world by uploading them on social media. Showing edited-down (reduced) footage or highlights from a prior event can also serve to increase interest in and attendance at future events.

5. Use YouTube to broadcast (stream) a live event.


It's feasible to broadcast live via YouTube Live or other social media platforms in addition to capturing an event, editing and shortening the video, and then releasing it on YouTube via your company's branded YouTube channel. When you broadcast live, your video feed is sent in real time to your viewers. To put it another way, there is no editing, retakes, or room for mistakes. Your viewers may see events unfold in real time. Live streaming can be used to broadcast a special event, a product launch, or a press conference.

6. Pay to get your product(s) included in prominent YouTubers' videos.



Rather than creating your own video content, promoting it, and investing the time, manpower, and financial resources required to promote your videos and build an audience, one increasingly popular option is to pay a well-known YouTuber with a large following to include product placements in their video content. What you'll find is that successful YouTubers' viewers are incredibly devoted. As a result, when one of these YouTubers promotes a product, their followers are typically eager to give it a try.

The majority of YouTubers cater to a certain audience. So, if you're ready to introduce a new line of lipstick or nail polish, paying an established YouTuber, such as a beauty expert with a huge following, for product placement is a quick and straightforward method to market your product and get it viewed by a big number of targeted viewers.


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Defining Social Video Marketing



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