Why Analyzing Video Ad Performance is Important
Before diving into the metrics you should be tracking and how you can use this data to make the most out of your ad campaigns, let’s discuss why analyzing video ad performance is important. Video ads are quickly becoming one of the most popular types of online advertising. In fact, 99% of marketers plan on increasing their video marketing budget in the next year. One of the reasons for this is that video ads work. They have higher click-through rates, generate more leads, and have a higher average sales value than non-video ads. But how can you make sure you’re getting the most out of your ecommerce video ads campaign? By tracking the performance of your video ads, you can make informed decisions about where to invest your marketing budget and maximize your ROI. With the information you’ll glean from this data, you’ll be able to make changes to your creative, targeting, and call-to-action to improve your video ad performance even further. How To Analyze Your Vid...