The Campaign's Goal: Facebook Advertising
What you want to achieve from your Facebook ad – Objective – has the most impact on the cost of Facebook advertising . Facebook has three goals in mind. Consciousness Brand Awareness - raise brand awareness by reaching out to those who have are more interested. Reach - Get your ad in front of as many people as possible. Consideration Traffic — Drive more visitors to a website, app, or Messenger chat, whether on or off Facebook. Get more post engagements, page likes, event replies, or offer claims by increasing your involvement. Increase the number of individuals who download your app. Views - Increase the number of people who see your videos. Lead Generation - Generate additional sales leads from people who are interested in your company, such as email addresses. Messages - Encourage more individuals to send your company messages using Messenger or WhatsApp. Conversions — Encourage useful activities on your website, via your app, or through Messenger. Catalog Sales - Create ...